What if “good luck” wasn’t random—but something you could engineer every day?
Julie Austin did the impossible: starting with $5 and a clay prototype, she bootstrapped her invention—Swiggies wrist water bottles—into a global success, selling nearly a million units across 25 countries with no investors, no advertising, and no safety net.
Along the way, she discovered that the breakthroughs inventors chase aren’t accidents—they’re the predictable result of curiosity, motion, attention, and bold action.
In Creating Serendipity, this NASDAQ-winning inventor and innovation keynote speaker reveals the 12 simple, proven habits that turn everyday moments into life-changing opportunities—whether you’re chasing career breakthroughs, deeper connections, or
even the right romantic partner. (She found her own husband by using the “serendipity system” after being single her whole life.)
Drawing from real inventor stories (Velcro, penicillin, Kevlar) and her own hard-won pivots—from maxed-out credit cards to international sales—Julie shows you how to:
Spot hidden opportunities others miss
Reframe setbacks as reroutes to better paths
Build “luck infrastructure” through curiosity, networking, reciprocity, and relentless motion
Attract meaningful relationships—business or romantic
Take The Lucky 30 Challenge: one habit, 30 days, massive momentum
Luck isn’t something that happens to you. It’s something you build—one habit at a time.
Whether you’re an entrepreneur, professional, or someone ready for more breakthroughs—including the kind that shows up when you least expect it in matters of the heart—this book equips you to think like an inventor and generate the good fortune you deserve.
Julie Austin is an award-winning inventor, top innovation speaker, and author of multiple innovation books. Through her company, Creative Innovation Group, she helps individuals and organizations spark ideas and conquer challenges with inventor-level thinking.
Ready to stop waiting for luck and start creating it?